What is the HALO 52? A curated collection of 52 publicly-traded companies operating across the Health, Active Lifestyle, and Outdoors ecosystem, tracked by Integrity Square. It's not an ETF. It's not an index. It's not investment advice. It IS a strategic lens on where the public markets are. . . and what they're...
In today's dynamic digital landscape, where information travels at lightning speed, a meticulously crafted press kit is indispensable for health and fitness brands. Serving as a potent communication tool, a press kit enables you to present your brand, story, or event in a polished and...
If you aim to become the talk of the town in the health and fitness industry, leveraging the power of PR is non-negotiable. PR, short for public relations, serves as the bridge between your brand's message and the public, sparking conversations and driving peer-to-peer word-of-mouth...
Launching a fitness brand or gym in today's landscape presents unique challenges amidst inflationary pressures, and stiff competition from industry giants. Commendations are due to those who possess the vision, determination, and courage to pursue their dreams, introducing innovative products and services into the market. History...
Local publicity sells and now more than ever, it is extremely important to effectively market your brand to local media. Building relationships with media in your region can help turn you into a local “media darling,” someone journalists can count on, and members love. Becoming...
People often ask me when the ideal time is to start PR. My answer is always, “today, because yesterday is no longer possible.” Strategic publicity is a marketing and sales tool that helps you grow your company, especially if you don't have the budget to...
Stuart Brauer over at WTF Gyms absolutely nails it in his latest screed about Gymshark and after getting fired up myself after reading it this morning, I'm going to pile on. . .because more people need to hear it. Stu isn't subtle . . ....
Our firm Integrity Square is a leading advisory firm focused on M&A in North America. Recently, our friends at Beyond Activ, based in Singapore, gave Pete Moore (Integrity Square Founder), the opportunity to opine on what's happening here as of April 2024. Here are the current...
As we move into 2024, let's ensure we continue to focus on the importance of our current RELATIONSHIPS, both work and personal. Quick story for y'all:In April 2000, I started an Internet software company called FITNESSINSITE. I moved from a cushy private equity position to...
Our last blog entry focused on where we were back in late February, 2022. This post was published June 17, 2022 and things look a lot different--in a good way. Fred Hoffman's very well researched article for the June issue of Club Business International article...