Author: David Ganulin

Launching a fitness brand or gym in today's landscape presents unique challenges amidst inflationary pressures, and stiff competition from industry giants. Commendations are due to those who possess the vision, determination, and courage to pursue their dreams, introducing innovative products and services into the market. History...

 Local publicity sells and now more than ever, it is extremely important to effectively market your brand to local media. Building relationships with media in your region can help turn you into a local “media darling,” someone journalists can count on, and members love. Becoming...

People often ask me when the ideal time is to start PR. My answer is always, “today, because yesterday is no longer possible.” Strategic publicity is a marketing and sales tool that helps you grow your company, especially if you don't have the budget to...

Stuart Brauer over at WTF Gyms absolutely nails it in his latest screed about Gymshark and after getting fired up myself after reading it this morning, I'm going to pile on. . .because more people need to hear it. Stu isn't subtle . . ....

As we move into 2024, let's ensure we continue to focus on the importance of our current RELATIONSHIPS, both work and personal. Quick story for y'all:In April 2000, I started an Internet software company called FITNESSINSITE. I moved from a cushy private equity position to...

CLICK HERE TO LISTENPete Moore: This is Pete Moore. I want to tell you about a company that is going to change the entire recruiting in the halo sector companies called game plan. Wearegameplan.com! What they do is they connect employer brands with D one...

CLICK HERE TO LISTENPete Moore: This is Pete Moore. I want to tell you about a company that is going to change the entire recruiting in the halo sector companies called game plan. Wearegameplan.com. What they do is they connect employer brands with D one...

CLICK HERE TO LISTENPete Moore: This is Pete Moore wanted to officially announce the release of Time To Win Again: 52 Takeaways From Team Sports To Ensure Your Business Success. I wrote this book over the last year. I think you're going to love it....