5 Fearless Predictions For The Future Of Fitness-Club Business International, June 2022

Our last blog entry focused on where we were back in late February, 2022. This post was published June 17, 2022 and things look a lot different–in a good way. Fred Hoffman’s very well researched article for the June issue of Club Business International article cites Integrity Square Managing Partner & Founder, Pete Moore as well as Al Noshirvani, Senior Managing Director. A few highlights: 

• Pete Moore, the founder, managing partner, and chief dream architect at Integrity Square located in Manhattan Beach, California, and New York City, believes that hybridization is the new normal. “If you are providing fitness programming in your five-mile radius, you must own it—in club, outside, and online,” he insists.
• “Hybrid fitness is here to stay, but most gym operators do not have the resources to produce content that would represent their brands in a positive way,” observes Al Noshirvani, the CEO of Fitness Club Management and managing partner at Integrity Square. “So operators should be looking to companies who produce high-quality content, deliver top-notch experience, and enable monetization.”
• Moore believes that there has never been a greater opportunity than right now for the HALO (Health, Active Lifestyle, and Outdoors) sector to reach the 80%. “The general public knows they need to exercise in some way, shape, or form,” he says. “But the only way that will happen is if we change our messaging in a way that’s far more approachable than it ever has been, with a focus on results and fun!”
• Given the current difficulties in recruiting, Moore encourages employers to consider different profiles, such as college athletes. “With their winning mindset and energy, these are ideal rock-star employees for your brand. They wake up every day poised to win, and that type of mentality is contagious.”

To download the complete article, please click here.